Event Lead Capture Guests Actually Opt Into

Every Snapbar activation collects the contact details and answers you need, in exchange for content your guests want to keep. No badge scanner, no clipboard, no app.

A branded phone form collecting a guest's first name, email and value statement, next to the personalized comic-style poster it generates with their name and a QR code

Trusted by event teams at

  • ServiceNow logo
  • Wayfair logo
  • GitLab logo
  • Sparks logo
  • Glovo logo
  • Facebook logo
  • Lowe's logo

How do you capture leads at experiential events?

Give guests something worth trading for.

With every Snapbar experience you can run it on a kiosk, give your guests a QR code to scan, or both.

Each participant enters their details plus a few custom questions as part of the integrated experience.

The contact record, their answers and their content land in one dashboard in real-time, ready to export or integrate directly with your CRM.

Lead Capture, Built In

Capturing data isn't an add-on, it's part of every Snapbar activation. The questions shape the experience, and the experience earns the answers.

  • Mobile‑first, no app needed

    Mobile-first, no app needed

    Scan a QR code or tap a link. Works on any phone, nothing to download.

  • Simple → advanced

    Simple to advanced

    Name and email, or surveys, quizzes and fill-in-the-blank stories with as many fields as you need.

  • Integrated personalization

    Personalized by design

    Any answer can shape the output, so the content each guest gets back is theirs.

  • Multiple touchpoints

    Email and text delivery

    Content lands in each guest's inbox or messages, branded to you. Delivery emails average a 95% open rate.

  • Privacy-first

    Privacy first

    Consent is captured up front, and details from anyone who declines are never passed on.

  • Warm leads

    Warm leads

    They've already smiled at your brand. Add a LinkedIn field and their gallery content links straight to their profile. The follow-up starts warm.

Less Capturing, More Sharing

You've already delivered something they wanted. Now continue the conversation.

1 of 5Access

  1. Access

    One link and one QR code per activation. Guests start on their own phone, at the booth or from home.

  2. Engage

    Pick the questions. Custom fields, surveys, quizzes, or a fill-in-the-blank story.

  3. Personalize

    Their answers shape their photo, video or card, so no two outputs are the same.

  4. Collect

    Review submissions, watch participation live, and export lead data whenever you need it.

  5. Distribute

    Reach guests by email or text mid-event, put the content on screens, and turn the best of it into marketing fuel.

Your Leads, Where Your Team Works

Collect lead data in real-time and easily export contact details, custom answers, and a link to each guest's content.

Need deeper integration? Ask us about sending leads to Slack, a webhook or our API as guests participate. Zapier and a direct HubSpot integration are coming soon.

Snapbar dashboard Leads tab listing guest names, emails, companies, survey answers and photo submissions, with an Export All button

Designed for ROI, ROO, and ROE

Whether it's return on investment, objectives, or experience, we help you reach your goals.

  • Drive Foot Traffic
  • Start Conversations
  • Amplify Sharing
  • Be Memorable
  • Generate Marketing Fuel
  • Warm Up Leads

Get in touch with the Snapbar team

Let us know which product(s) you’re interested in, or how else we can help - and we’ll be in touch shortly.

Which platform experience(s) are you interested in?*
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Event Lead Capture FAQ

How does lead capture work at an event?

Guests scan a QR code or tap a link, enter their details and any custom questions you've set, and get their branded photo, video or headshot by email or text. Every submission, with its answers and content, lands in your dashboard as it happens.

Is lead capture included, or is it an add-on like lead retrieval?

It's included with every experience. There's no lead retrieval app or scanner to rent: guests enter their details in the data capture step in exchange for content they want to keep, and every submission lands in your dashboard as a lead. Export anytime, or send leads to your CRM as they come in.

How is this different from badge scanning?

A badge scan tells you someone stopped by. A data capture step asks the questions you need to qualify them, like role, timeline, or product interest, and the guest answers because they want their content. You leave with fewer anonymous scans and more leads your sales team can actually prioritize.

Can we ask our own questions?

Yes. Add custom fields, a survey, a quiz or a fill-in-the-blank story. Answers can personalize each guest's output, and every answer is stored with the contact record.

Where does the lead data go after the event?

Export a lead file with contact details, answers, and a link to each guest's content whenever you like. Or send leads on as they come in: leads reach Slack or your own systems in real time through webhooks or our API. Tell us what you use and we'll confirm the best available method.

Is guest data private?

Consent is captured before anything is shared, and details from guests who decline are never passed on. Galleries can be private or password-protected, and data is stored securely.

3 more questionsShow fewer questions

Can we keep leads separate for each event?

Yes. Each experience keeps its own leads, gallery, and analytics, so running one experience per event keeps every show's results apart. They all sit in the same account, which makes it easy to compare events or pull a full year of leads in one place.

Can we share results with our team or sponsors?

Yes. Analytics update in real time and can be shared by link, so your team and sponsors see participation, leads, and content as the event runs. After the event, export the lead file with each guest's answers and a link to their content.

Does it work for virtual and hybrid events?

Yes. Everything runs in the browser, so remote guests join from the same link and land in the same gallery and lead list as guests in the room.

Get in touch

For demos, pricing, and questions.