Event Marketing Ideas for Trade Shows & Exhibitor Booths

From pre-event engagement to live experiences to post-event marketing, Snapbar products adapt to your event marketing goals.

Experiential Lead Capture: Capture the Moment & the Data
trusted by brands worldwide
Create a Custom Event Photo Experience

Whether the goal is lead generation, social sharing, or just having fun at your booth - we’ll help design an experience that supports your goals.

Creating a Cohesive Experience for Your Booth & Brand
custom branded photo activation contest
Give users a reason

Give users a reason to participate, whether it’s purely the unique output styles, or an integrated promotion

branded photo experience that ties into a marketing campaign
Brand the User Experience

Design the experience and branding to fit seamlessly into your marketing campaign

customizable photo experience for your event
Customize the UX

Add additional features like lead capture, custom text, or custom email delivery

snapbar is a photo booth, engagement tool that can be used and accessed anywhere in the world from any device
Provide Easy Access

Make it accessible as part of a campaign landing page, as a standalone microsite, in-person on an iPad, or all of the above

a live gallery display on a large tv screen at an in-person event tradeshow expo
Display Your Content

Utilize real-time displays to create awareness and promote participation, or even a Social Wall to aggregate hashtags and unlock more engagement

Some Favorite Trade Show & Exhibitor Activation Concepts
AI Mascot Cameos

Bring your brand’s mascot to life through AI-powered creativity.

Attendees capture a picture, and AI places your mascot (or character set) into their portraits with approved poses, props, and overlays. Ideal when live mascots can’t be everywhere - ensuring consistent brand likeness, volume, and ease of sharing.

Complexity:
Medium
Complexity:
Medium
Complexity:
Medium
Trade Shows
Brands and Products
AI Mascot Cameos
AI Product Placement

Seamlessly spotlight your product in personalized photos or videos.

Our unique AI technology lets us train specific products directly into user-generated content — from sunglasses to shoes, beverages to beauty — making every shareable moment a subtle yet striking product placement. The result? UGC that naturally features your product in action, without disrupting the experience.

Complexity:
Medium
Complexity:
Medium
Complexity:
Medium
Brands and Products
Trade Shows
AI Product Placement
B2B Trading Cards

Gamify attendee participation with branded trading cards.

AI-generated cards feature attendees as collectible characters with fun stats like "Networking MVP" and event-themed visuals. Cards can be digital or printable, adding gamification and excitement.

Complexity:
High
Complexity:
High
Complexity:
High
Conferences
Live Entertainment
Trade Shows
B2B Trading Cards
By Day, By Night

Break the ice and reveal the hidden talents at your next event.

This clever networking concept asks attendees to tell a story about their professional persona as well as their personal passions. Users fill in the story and AI generates a fun, composite illustration showing both sides of their personality.

Complexity:
High
Complexity:
High
Complexity:
High
Trade Shows
Conferences
By Day, By Night
Classic Gaming Cards

Perfect for the ‘kidults’ in the audience

Transform attendees into their own custom gaming cards based on any of the classics - ready to swap and trade. Incorporate a custom survey define each person’s card type, or even place their favorite character in the portrait.

Complexity:
Medium
Complexity:
Medium
Complexity:
Medium
Trade Shows
Brands and Products
Classic Gaming Cards
Custom Branded Scenes

Insert your brand into the scene - literally.

Beyond logos and watermarks, we can incorporate characters, mascots, apparel, props, and even tractors (yes, really) into the background or foreground of every image or video. It’s an immersive, branded content experience that feels made for your audience - because it is.

Complexity:
Medium
Complexity:
Medium
Complexity:
Medium
Brands and Products
Conferences
Trade Shows
Custom Branded Scenes
Custom Fan Cameos

Place your fans in their own unique storyline.

Seamlessly put your fans and customers into their own personalized scene from a show, movie, game, book, or any other scene you can dream up - and we can generate, with the latest AI models.

Complexity:
Low
Complexity:
Low
Complexity:
Low
Live Entertainment
Brands and Products
Trade Shows
Custom Fan Cameos
Custom Trading Cards

Custom, swappable fan cards with a nostalgic twist.

Bring back the thrill of collectibles with custom-generated trading cards. Fans answer a few fun prompts, snap a quick photo, and receive a personalized card — complete with stats, custom design elements, and sponsor branding. Perfect for trading with friends, collecting as digital mementos, or showing off on socials.

Complexity:
Medium
Complexity:
Medium
Complexity:
Medium
Live Entertainment
Trade Shows
Custom Trading Cards
Customer Highlight Reels

Transform moments into mini movies.

Use our AI Video Booth to create cinematic, scroll-stopping highlight reels starring your customers. Whether it’s celebrating a product launch, community milestone, or VIP experience, this activation delivers short-form video content that’s branded, emotional, and designed to be shared.

Complexity:
High
Complexity:
High
Complexity:
High
Brands and Products
Trade Shows
Live Entertainment
Customer Highlight Reels
Digital Networking Cards

A different kind of collectible

Attendees answer a few questions - like LinkedIn profile, company, title, and what they’re seeking - then they capture a selfie and are transformed into a custom-branded digital business card. Designed for modern networking, these cards are visually fun, easy to share, and perfect for live events, remote meetings, or follow-ups after the show. Complexity: Medium

Complexity:
Medium
Complexity:
Medium
Complexity:
Medium
Conferences
Trade Shows
Corporate
Digital Networking Cards
Discover Your Event Spirit Animal

Who can resist learning their spirit animal?

A lighthearted quiz that can double as lead gen with clever question design. Are they a "Networking Peacock," an "Early Bird Worm," or a "Swag Bag Squirrel"? Drive conversation, sharing, and smiles whether in-person or online.

Complexity:
Medium
Complexity:
Medium
Complexity:
Medium
Conferences
Trade Shows
Discover Your Event Spirit Animal
Event Headshot Lounges

Upgrade attendee profiles with branded professional photos.

‍Offer attendees sleek headshots featuring your event logo or tagline. Perfect for LinkedIn updates, these photos provide a practical yet branded keepsake.

Complexity:
Low
Complexity:
Low
Complexity:
Low
Trade Shows
Conferences
Event Headshot Lounges
Event Superhero Portraits

Show attendees as the superheroes we know they are.

Attendees access the microsite from a kiosk, or easily from their phone to capture a selfie. AI then transforms each person into a custom superhero based on the event theme, brand, setting, or any other custom elements you want to include.

Complexity:
Medium
Complexity:
Medium
Complexity:
Medium
Trade Shows
Conferences
Brands and Products
Event Superhero Portraits
Live UGC Gallery Walls

Showcase attendee generated content in a real-time display.

Attendees participate from their phones, and the custom content appears on a branded, dynamic digital display in near real-time. It's an amazing way to grab attention and drive more participation.

Complexity:
Low
Complexity:
Low
Complexity:
Low
Conferences
Trade Shows
Academic and Community
Live Entertainment
Live UGC Gallery Walls
Magazine Cover Booths

Turn attendees into stars with custom-branded cover designs.

Participants pose for polished portraits transformed into magazine-style covers featuring your branding and event theme. Outputs are instantly shareable, driving booth engagement and brand visibility.

Complexity:
Medium
Complexity:
Medium
Complexity:
Medium
Trade Shows
Corporate
Magazine Cover Booths
Product Lifestyle Moments

Showcase your brand like never before.

Design immersive AI-generated scenes that skip imagination and put your customers right into their future experience. It's the perfect way to push marketing beyond taglines while connecting your customers on an emotional level.

Complexity:
High
Complexity:
High
Complexity:
High
Trade Shows
Brands and Products
Product Lifestyle Moments
Team Movie Posters

Turn teams into the stars of their own blockbuster hit.

‍This concept transforms a standard team photo into a fully realized, custom movie poster. The group strikes a pose, and the AI redraws them in the style of a specific genre like action, sci-fi, comedy, or fantasy - or even into the style of an iconic poster everyone recognizes.

Complexity:
Medium
Complexity:
Medium
Complexity:
Medium
Corporate
Conferences
Trade Shows
Team Movie Posters
Tell Your Industry's Future Story

Capture attendee POV and tap into the future.

A forward-looking story where attendees fill in blanks about future trends, technologies, and challenges - then AI generates a futuristic illustration based on each person's unique predictions.

Complexity:
Medium
Complexity:
Medium
Complexity:
Medium
Conferences
Trade Shows
Tell Your Industry's Future Story
The New Customer Storyline

Turn your audience into the heroes of your next product launch.

This concept asks users to imagine their first experience with your new product. They'll fill in blanks like "The first place I'll use this is [a location]" and "It will help me accomplish [a goal]." Each person receives their customized illustration of them using the product in their own scenario, creating a personal connection to the new product.

Complexity:
High
Complexity:
High
Complexity:
High
Conferences
Trade Shows
Brands and Products
The New Customer Storyline
Themed Persona Surveys

Personalize engagement with survey-based AI personas.

Attendees answer multiple questions (like a Buzzfeed quiz) to determine their best-matched persona, delivered via email along with their custom AI persona portrait.

Complexity:
High
Complexity:
High
Complexity:
High
Conferences
Trade Shows
Corporate
Themed Persona Surveys
Time Machine Headshots

Capture today’s attendees in tomorrow’s world.

Combine headshots with AI-generated backgrounds to place attendees in futuristic settings aligned with the event’s themes, creating branded, forward-looking keepsakes.

Complexity:
High
Complexity:
High
Complexity:
High
Conferences
Trade Shows
Academic and Community
Time Machine Headshots
What's Your Superpower Quizzes

Unleash the inner hero of every attendee.

This quiz concept lets attendees discover their unique event-themed superpower. Are they a "Data Whisperer," a "Content Conjurer," or a "Social Sorcerer"? After completing the quiz, each person receives a stylized portrait + persona based on their answers.

Complexity:
Medium
Complexity:
Medium
Complexity:
Medium
Trade Shows
Conferences
What's Your Superpower Quizzes
Make your next trade show or exhibitor booth not only fun, but productive.
Share a few details, questions, or ideas and we’ll follow up promptly!
Frequently Asked Questions
How do I import photo booth leads into Salesforce or HubSpot?

We provide a "CRM-Ready" data export designed for easy import. All lead data captured during your event (emails, names, custom survey answers) is stored in a clean, formatted CSV file. You can download this instantly and upload it directly into Salesforce, HubSpot, or Marketo without complex data cleaning.

Why include a photo activation at a B2B trade show?

Photo activations utilize the "Reciprocity Principle" to drive leads. By offering a high-value takeaway - like a professional headshot or fun team photo - you create a natural, positive interaction that makes attendees more willing to scan their badge or engage in a sales conversation.

Can we customize the booth with our sponsors' branding?

Yes, the entire interface is white-label ready. You can feature sponsor logos on the welcome screen, the photo overlay, and the email delivery, providing high-visibility value to your event partners.

How does the photo booth collect leads?

We integrate lead capture directly into the user flow. Before or after taking a photo, guests can fill out a custom data form. This data (Name, Email, Job Title) can be exported or synced to your CRM (Salesforce, HubSpot) for immediate follow-up.