microsoft DALL-E custom ai photo booth activation live gallery display

TSU Culture Fest by BET

BET and Texas Southern University worked together to create an on-campus Culture Fest around the slogan “Where Black Culture Lives,” celebrating Black creators, entrepreneurs, and politicians. By  implementing in-person signage with QR codes they successfully engaged hundreds of students and participants with a digital photo booth experience.

Client

BET

Event Category

Cultural festival

Event Type

In-Person
On-theme user-generated content
branded ai photo booth activation at event
Seemless integration

TSU and BET developed a custom landing page with lead capture that took people to the digital photo booth experience, while Snapbar built a fully custom booth with unique frames that matched the event branding.

Highlighting the event

One of the coolest and most unique aspects was that rather than automatically removing the background, like we often do, they defaulted to keeping the background to highlight the event and various photo opportunities with both individuals and groups, on and off-campus.

award winning ai photo booth activation for microsoft
Results and Impact
300+

students engaged

example of dall-e ai output photo
85%

download rate

By cleverly incorporating the digital photo booth into event signage and messaging, TSU with BET engaged over 300 attendees, with over 90% of the participants submitting their custom photos to the event gallery. They also had 85% of  participants download their content, showing value in the end results and opening the door for future impact and reach via social sharing.

Get in touch to create your own unique digital photo booth experience