What is Experiential Marketing?
These campaigns got people involved and interested in their products. And this type of marketing is sweeping the globe. So much so, if your company isn’t already doing some form of experiential marketing, you should have started...like, yesterday.
What Sets Experiential Marketing Apart
When it comes to marketing your brand, the only limits are your imagination.
Marketing can take all different forms. And people love unique, fun ways of being told to buy products. I mean, who hasn’t quoted the World’s Most Interesting Man or hummed the tune to the Kit-Kat jingle?
Marketing is everywhere.
But when you enter the realm of experiential marketing, it goes beyond just a catchy song or a phrase that turns into one of the most popular memes of all time.
Experiential marketing isn’t about being salesy. It isn’t about being gimmicky. It’s about creating an experience around your brand that people will remember.
Being unique is a huge part of experiential marketing and luckily, you can get in on the ground floor and come up with some awesome concepts.
Why Should I do Experiential Marketing?
Because everyone is doing it!
Haha, not really, but kinda…
Consumers are getting savvier. They aren’t watching television with traditional commercials – they’re watching YouTube and Netflix and Amazon Prime.
These mediums are interactive and learn about the person and suggest the top content that people will be interested in.
That’s what your brand has to compete with.
You have to create something that will reach people. Will be shared. Will make a difference. Something called experiential marketing.
Capture the Moment
So, you have your plan. You know what you’re going to do to surprise, delight and engage your users.
You must capture these moments. Because, at its core, experiential marketing is all about showing off your brand, getting your name out there and giving your users a way to share the experience.
And some of the biggest names in the world have determined the best way to capture the moment is through a photo experience.
Google went through the trouble of building a roller coaster in a multi-story building for a 3-day activation at CES, and at the center of that incredibly custom, high budget activation was a photo experience.
The good news is you don't have to spend millions building the next huge thing, you can take Google's model and start small. Build a creative experience around your brand and give your audience the opportunity to share it.
Social Media and Your Experiential Marketing
Thanks to social media, it’s easier than ever to get your name and brand out into the world (and in front of hundreds of thousands of people) with a photo experience attached.
So what’s your next experiential marketing idea that can be multiplied by social media?
In Part 2 of this blog, check out 3 ways to simply and easily use a photo booth to maximize your marketing across Instagram, Facebook, and the world.