Marketing events, no matter how large or small, have a limited reach. You can only reach so many people in a limited amount of time, i.e. people physically attending the event. You might have some people check out your company through advertising leading up to the event, but the whole point of marketing is to reach as many people as possible. So how do you continue to reach people even after the event is over? Oftentimes word of mouth is what companies rely on. But then again, many of these events are not your own. Many times, these are events that your company is sponsoring as a marketing opportunity. So how do you get maximum marketing? What if you could offer something to attendees that would reach outside of the event to hundreds, thousands, or even millions of people?
When people attend any sort of event, it is almost guaranteed that they will take and/or want photos to commemorate their attendance. People love take-home goodies to remember the event by, even if it's not entirely exciting. Why? Because it's usually free, and it's a reminder of the break they enjoyed from their normal routine. So how do we combine these two things and reach out beyond the event attendance without putting too much of a dent in your marketing budget? Here are 3 ways to expand your marketing reach via photo booths at your events.
1. Branded Photo Booth Prints
People love taking fun photos to commemorate an event in a photo booth. Photo booths have been around for nearly a century, and they aren't going away anytime soon. The only issue is that each photo often costs $5 or more for a poor quality print! But what if your company offered a photo booth free to your guests, featuring unlimited prints with your company's branding? Attendees will have a blast commemorating the event with with photos of themselves with friends and family. More often than not, they will put these photos in their office or home to show off their fun memories, or they will post a photo of the prints on social media. As passersby or their social media followers look at these photos, they will also see your company's branding! Way to be a source of fun memories.
Neiman Marcus hired us for their spring fashion event. Attendees received free, fun, branded prints to commemorate the event! (Photo courtesy of @chasingmyhalo)
2. Photo Booth Background Promotion
On top of this, the general background of the photos can have your branding printed on them. For example, The SnapBar prints and sells personalized backdrops to our clients. So not only would your branding be on the print, it would also be on the background of all the photos!
Amazon Trade-In had us bring a photo booth to Twitch Con 2016 with a branded backdrop. Guests had a blast taking photos in front of it with Mario, and I can guarantee many shared these photos with their friends!
3. Branded Shared Photos
We offer sharing stations with our photo booth set up. These allows guests to send their photos to their e-mail or text them to their phones so they can instantly upload their images to Facebook or Twitter. We are set up so that if you have a specific hashtag for your company or event, we can add it into the message they receive with their photo to encourage and maximize hashtag usage. If you choose, the photo can also have your company branding at the bottom of the photo.
We were hired to do a digital event (guests did not receive prints, but were able to share their photos via social media, e-mail, or text or download them online) for Pax West promoting the new video game "Heavy Metal Machines." Thousand of attendees took photos and shared them with the company branding lining the bottom of the photo!
So, say you have an event of only 100 people and they all have approximately 300-500 followers/friends on social media. If they all shared a photo on social media, that would result in an outside reach of 30,000-50,000 people. And that's not including the branded photos they display in their home or office. People are likely to give a company or organization their business if they are fun and relatable. And what's more fun than a photo booth with free prints?