How does HIPAA affect Social Media Marketing? Here’s what you need to know.
Effective social media marketing starts in your practice, not online, and the safest and most effective way to market your practice (without risking HIPAA violations) is to have your patients do it for you. It’s not about turning strangers into patients, it’s about turning your patients into advocates.
The safest and most effective way to market your practice is to have your patients do it for you.
Snapbar Snapshot is a flexible, customizable and effective marketing tool that enables your patients to easily snap and share custom-branded photos on their own social media accounts. Because it’s a web-based app, it can be accessed with a link or by simply scanning a QR code which you can print on signs in your office, on business cards, or include in emails that you already send to patients. The fully customizable experience can include your branding in a creative way, giving your patients the tools they need to effortlessly promote your practice for you.
Referrals, Reviews, Repeat
Studies show that 84% of patients depend on referrals from family or friends when looking for a dentist. Give them the opportunity to market on your behalf!
The same study shows that 9 out of 10 people trust online reviews as much as personal recommendations, and that patient reviews are more important in the decision-making process even than where their dentist went to school! (Source: Futuredontics, “What Dental Patients Want” April 2019.)
Using Snapshot, you can create a memorable experience that incentivizes your patients to leave an online review of their experience on whatever platform is most important to you.
When patients share these custom images online, your brand is seen by friends, family, and colleagues in their trusted social media network which provides strong and engaging validation for your practice.
Most importantly, when your patients snap their photo and voluntarily share to their own social media accounts, no HIPAA consent is needed. Once your Snapshot experience is set up, patients simply snap photos and share. If you want to share photos on your own social media account, you’ll need to have your patients fill out a waiver. Feel free to download a free template on Google - you can find many.
For more tips on staying HIPAA compliant on social media, consider the following advice from Innereactive:
- Develop a social media policy for your staff.
- Post your social media policy for visitors and have it on your website.
- Leave social media for socializing and advertising.
- Avoid interacting with protected health information, even if someone else posted it.
Are you interested in creating a custom-branded photo experience at your practice with Snapbar? Fill out our online form to get started!