Great customer service is a no-brainer, right? We wish it was! As simple as it may sound, it’s still surprisingly difficult to find great customer service in any industry.
We've all experienced subpar service at the hands of an apathetic employee or an unobservant manager. You don't need us to tell you how frustrating it is to be on the receiving end of bad customer service.
Unfortunately, for the company on the other end, consistency in this type of service can be its downfall. Photo booth rental companies are no exception. The events industry isn’t patient with poor service and word in the industry travels quickly.
From 2012 to 2020, Snapbar operated a sprawling photo booth company across 4 states and flew to countless events around the country. After years running some of the most creative photo booth rental experiences in the country, we’ve determined there are 3 core reasons photo booth operators need to go above and beyond in offering great customer service.
1. Enhance your industry reputation
Providing excellent customer service will enhance your company’s reputation among your customers, which is especially important in the events industry where word of mouth is everything. Word travels and photo booth companies that have great customer service will find great event planners knocking at the door.
2. Retain corporate photo booth clients
When corporate clients receive great customer service, they will be more likely to use your services for future events. And thankfully, corporate work in the photo booth industry is the most consistent work. It might start with the holiday party, but if you can show your value and treat a client well, it could very well become a sales kick-off event, a conference, an employee appreciation day and so much more.
3. Increase photo booth rental revenue
Customer satisfaction increases the likelihood of your customers referring more business to you and with your name being firmly attached to quality service, more customers are likely to choose you in the future. At the end of the day, this drives revenue in the right direction.
These three points beg an important question: how do business owners and managers create a trustworthy environment that ensures their employees will treat customers with the utmost care?
Operators who do this well usually do at least one of two things:
- First, they set goals for their employees. Clear goals at work make it less stressful and give employees greater clarity about how to get promotions, raises, and benefits after good work.
- Second, and maybe more important, is employee care. If photo booth company owners want their employees to care about their job and customers, they have to show that they care about their employee's well-being.
What are some practical ways to do this? It can start with something as simple as fostering relationships with employees and trying to get to know them as a person. Additionally, mentoring or offering options that further employees in their own endeavors can help. We wrote a whole blog on employee care and core values that you can read here.
The short of it is when employees feel like they matter to the company and its leadership, they’ll take their job more seriously, work harder and be more productive.
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