How Much Do Headshots Cost: In-Person, Virtual, and DIY

Whether you're looking to refresh your LinkedIn profile, upgrade your personal brand, or submit a professional portfolio, getting a high-quality headshot is essential. But how much should you expect to pay? Headshot costs can vary widely depending on the type of session, the photographer’s expertise, and even your location. In this article, we’ll break down the costs of in-person, virtual, and DIY headshots to help you choose the option that fits your budget and needs.

Why Do Headshots Matter?

Before diving into the numbers, it’s important to understand why professional headshots are worth the investment. In the digital age, your online presence is often the first impression people have of you. A well-crafted headshot can convey professionalism, confidence, and personality—all crucial elements whether you're an actor, entrepreneur, or corporate professional.

A good headshot can elevate your personal brand, make you stand out from competitors, and even increase job opportunities. Research has shown that LinkedIn profiles with professional headshots get more views and engagement, potentially leading to higher-paying job offers and more business leads. With this in mind, investing in a great headshot is an investment in your future.

In-Person Headshots: What to Expect and Costs

For those who want the personal touch of working directly with a professional photographer, in-person headshots are the go-to option. These sessions typically offer the highest level of customization, allowing you to work closely with the photographer on posing, lighting, and styling.

The Cost of In-Person Headshots

The cost of in-person headshots can range significantly based on the photographer’s experience and your location.

Amateur Photographers: $75 to $250

Amateurs or entry-level photographers offer budget-friendly options. However, while you might get decent quality, you may miss out on the polished results that more experienced professionals provide.

Professional Photographers: $250 to $1,000

Photographers specializing in headshots typically charge within this range. These sessions usually include multiple outfit changes, high-quality lighting, and a strong focus on capturing natural, flattering expressions.

High-End/Specialty Photographers: $1,000 to $2,500

For top-tier professionals, often those with extensive portfolios or expertise in personal branding, costs can soar into this range. These sessions may include advanced retouching, premium studio setups, and personalized direction to achieve exactly the right look.

Pricing Models

• Per Look: Some photographers charge by the number of "looks" (outfits) you want. A basic package might start at $100 for one look, with prices rising to $950 for 3-5 looks.
• Session Fees: Fees for the session itself (before any retouching) range from $50 to $500. Retouched images are usually charged separately.
• Hourly Rate: Corporate headshot packages often charge hourly rates of $500 to $1,500 for in-office sessions or larger team shoots.

Additional Costs

• Retouching: $10 to $50 per image for professional retouching services that smooth skin, brighten eyes, and remove distractions.
• Extra Outfits/Looks: Expect to pay $100+ for each additional outfit or look beyond the original package.

Virtual Headshots: A Convenient, Affordable Alternative

With the rise of remote work, virtual headshots have become a popular and cost-effective option. This approach allows you to take headshots from the comfort of your home, either using a guided app experience, with guidance from a photographer via video call, or sometimes both.

How Do Virtual Headshots Work?

For virtual headshots, generally all you need is some decent lighting and a device with a decent camera (typically a smartphone or webcam). If guided by a photographer, they'll provide real-time feedback on your posing and lighting via video call. Once the session is complete, you upload your images, and the photographer takes care of editing and retouching.

If you want to complete it on your own time, you can use an option like our Individual Headshots powered by Studio that walk you through capturing your headshot, and then automatically replace the background and use the latest AI tech to enhance the photo quality.

The Cost of Virtual Headshots

Self-Guided: $25 to $50

This offers the best balance of cost and DIY - allowing you to take the photo on your own time, or even get someone to help take your picture for you, and then use technology to take care of all the editing.

Photographer Guided: $50 to $300 per session

Guided virtual headshots generally cost less than in-person sessions because there are no studio overheads. While you might lose some flexibility in lighting and location, virtual sessions still offer high-quality results for a fraction of the price.

These options are ideal for professionals looking for a quick, affordable solution that still results in polished images.

DIY Headshots: The Budget Option

For those on a tight budget or who enjoy a DIY approach, it’s certainly possible to take your own headshots. While this can save money, it’s important to recognize that there are hidden costs and challenges.

What You’ll Need for DIY Headshots

To create professional-looking DIY headshots, you'll need:

• Camera: A smartphone can work, but a camera with manual settings will yield better results.
• Lighting: Natural light is ideal, but investing in softbox lighting can help with indoor shoots.
• Tripod: A stable tripod is essential for sharp, focused images.
• Background: A plain wall or backdrop works well for a clean look.

The Hidden Costs of DIY Headshots

While DIY headshots may seem free, they come with hidden expenses:

• Equipment: If you don’t already own a camera, tripod, or lighting, these can add up to hundreds of dollars.
• Time: Without a professional guiding the session, it may take longer to capture the right shot.
• Editing Software: You might need to invest in photo editing software like Adobe Lightroom or Photoshop to enhance the final images, or hire a professional retoucher, which can cost $10 to $50 per image.

Alternatively, some people are turning to AI-generated headshots. For $20 to $50, platforms like HeadshotPro allow you to upload selfies and receive a set of AI-generated, professional-looking headshots in return. It's important to note that you are relying on AI to recreate your likeness, and while the technology is advancing quickly, it will never be truly you - it will always be an AI-generated version of yourself.

For the best balance of cost, flexibility, and photo enhancement, we offer AI-Edited (not generated) Individual Headshots.

Factors That Affect Headshot Pricing

Several factors can influence the final cost of your headshot session, including:

1. Location: Photographers in major cities like New York or Los Angeles typically charge more due to higher overhead costs.
2. Photographer’s Experience: More experienced photographers charge higher rates but deliver more consistent, polished results.
3. Session Type: Studio sessions tend to be pricier than outdoor or virtual shoots.
4. Number of Looks: Additional outfit changes or looks can add to the total cost.
5. Retouching: Extra retouching services can raise the price significantly.
6. Licensing and Usage Rights: If you need to use the headshots for commercial purposes, you may be charged additional licensing fees.

Final thoughts

Headshots are a worthwhile investment for professionals across all industries, but how much you spend will depend on your budget and your specific needs. In-person sessions offer the highest level of customization and quality, though they tend to cost the most. Virtual headshots provide a convenient, budget-friendly alternative, while DIY options offer flexibility at a lower cost but may lack the polish of a professional shoot.

By considering factors such as the photographer’s experience, session type, and additional services, you can choose the headshot option that works best for your goals and budget.