By leveraging the unique flexibility of DALL-E generative AI, attendees were transformed into whimsical, muppet-like characters, creating super unique and highly shareable portraits.
Muppet-Inspired AI Portrait Experience
To create a unique and playful photo experience, inspired by their new brand mascots, McCain Foods partnered Snapbar to deliver muppet-inspired AI-generated portraits using our custom DALL-E pipeline. With fast processing times, a simple UI, and users already loving their adorable avatars, the Tast!ez team enhanced the experience with fun prints and even custom screen-printed t-shirts.
- Client
- Tast!ez
- Event Category
- Expo
- Event Type
- In-person
Making Muppet Memories
Muppet-Inspired AI Portraits
Live Printing for Memorable Giveaways
Participants received printed versions of their portraits adding a fun and tangible takeaway to the experience - and a great way to engage with people in-person when they come to pick them up. Their screen-printing onto t-shirts also took it to a whole new level.
Speed and Whimsy
Tast!ez opted to use DALL-E for it’s speed, but also it’s ability to produce these fun and whimsical portraits. It’s a perfect use-case for the technology when the goal isn’t photorealistic portraits and it’s just about creating a fun experience.
If you were a muppet…
Resulting Engagement
McCain Foods and Tast!ez were able to deliver a playful and highly successful activation across multiple in-person events - pairing their creative ideas with Snapbar’s technology and expertise in custom AI photo experience.
Over the course of their activation, more than 500 participants created nearly 400 pieces of unique AI-generated content, delighting attendees and ensuring the Tast!ez brand left a lasting impression.
On top of the tangible prints and direct digital content delivery, the fun portraits reached many more people across social media and their participant’s networks - generating meaningful brand awareness.
