microsoft DALL-E custom ai photo booth activation live gallery display

AI Imagination Station Portraits

To demonstrate the power of Microsoft’s DALL-E technology, Wilson Dow & Microsoft partnered with Snapbar to deliver a cutting-edge AI photo experience. The Imagination Station offered attendees the opportunity to create stunning, AI-generated portraits in three unique styles—Minecraft, anime, and 16-bit pixel art. The activation captivated thousands across two high-profile events, driving engagement and social buzz.

Client

Microsoft

Event Category

Tech & Innovation Expo

Event Type

Hybrid
A One of a Kind Experience
branded ai photo booth activation at event
🚀 Powered by DALL-E AI

The Imagination Station offered a first-of-its-kind experience with Microsoft’s DALL-E technology, delivering greater speed and unique interpretative portraits.

🎮 Three Unique Styles

Attendees could choose between Minecraft, anime, or 16-bit pixel art styles, delivering a personalized and nostalgic experience.

different ai photo styles that the event had including pixel art, anime art, and minecraft block style characters
group ai photo booth activation gallery
🤝 Inclusive Group Engagement

Unlike most AI photo booth setups that focus on individuals, DALL-E allowed for group portrait creation, making it a perfect fit for families, friends, and teams participating together.

📺 Live Displays in Action

Completed portraits were displayed in real-time on large screens, drawing crowds and encouraging even more participation.

ai photo booth live in-person gallery display on large screen
Unique DALL-E Powered Content
Before AI Edited Photo
Before AI Edited Photo After AI Edited Photo
Before AI Edited Photo After AI Edited Photo
award winning ai photo booth activation for microsoftmicrosoft ai headshot photo booth event setup
Award Winning Experience

The award winning agency, Wilson Dow, has repeatedly partnered with Snapbar to deliver exceptional experiences, including this Microsoft Imagination Station. The fully branded, interactive photo experience ran for two months across two primary events, and at its peak, engaged 600 participants in a single day, showcasing the excitement and interest surrounding the experience.

Over the course of the events, the Imagination Station produced over 3,600 unique pieces of AI-generated content, highlighting the experience as a standout attractions at these events - and a highly productive way to showcase Microsoft as a cutting-edge technology provider.

Results and Impact
600+

participants engaged in a single day.

example of dall-e ai output photo
3,600+

unique pieces of AI-generated content created.

On top of the immediate engagement results and reach, Microsoft’s generative AI activation was recognized as a finalist in the 12th Annual BizBash Event Experience Awards. These awards celebrate the pinnacle of creativity and innovation, honoring the industry's brightest achievements across various categories. The acknowledgment by BizBash serves as a testament to the activation's creativity, strategic thinking, and flawless execution in event design and production.

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