The Imagination Station offered a first-of-its-kind experience with Microsoft’s DALL-E technology, delivering greater speed and unique interpretative portraits.
AI Imagination Station Portraits
To demonstrate the power of Microsoft’s DALL-E technology, Wilson Dow & Microsoft partnered with Snapbar to deliver a cutting-edge AI photo experience. The Imagination Station offered attendees the opportunity to create stunning, AI-generated portraits in three unique styles—Minecraft, anime, and 16-bit pixel art. The activation captivated thousands across two high-profile events, driving engagement and social buzz.
- Client
- Microsoft
- Event Category
- Tech & Innovation Expo
- Event Type
- Hybrid
A One of a Kind Experience
🚀 Powered by DALL-E AI
🎮 Three Unique Styles
Attendees could choose between Minecraft, anime, or 16-bit pixel art styles, delivering a personalized and nostalgic experience.
🤝 Inclusive Group Engagement
Unlike most AI photo booth setups that focus on individuals, DALL-E allowed for group portrait creation, making it a perfect fit for families, friends, and teams participating together.
📺 Live Displays in Action
Completed portraits were displayed in real-time on large screens, drawing crowds and encouraging even more participation.
Unique DALL-E Powered Content
Award Winning Experience
The award winning agency, Wilson Dow, has repeatedly partnered with Snapbar to deliver exceptional experiences, including this Microsoft Imagination Station. The fully branded, interactive photo experience ran for two months across two primary events, and at its peak, engaged 600 participants in a single day, showcasing the excitement and interest surrounding the experience.
Over the course of the events, the Imagination Station produced over 3,600 unique pieces of AI-generated content, highlighting the experience as a standout attractions at these events - and a highly productive way to showcase Microsoft as a cutting-edge technology provider.
Results and Impact
600+
participants engaged in a single day.
3,600+
unique pieces of AI-generated content created.
On top of the immediate engagement results and reach, Microsoft’s generative AI activation was recognized as a finalist in the 12th Annual BizBash Event Experience Awards. These awards celebrate the pinnacle of creativity and innovation, honoring the industry's brightest achievements across various categories. The acknowledgment by BizBash serves as a testament to the activation's creativity, strategic thinking, and flawless execution in event design and production.