Medtronic Holiday Program

Medtronic did a few key things right. First, they promoted it internally and used the virtual photo booth experience as a core part of the event, brilliantly using custom text so people could highlight where they were tuning in from. Second, they used a live slideshow display so attendees could see new content populate in real-time, driving more participation as anyone could contribute their own snapshots with the scan of a QR code.

Medtronic not only created an engaging experience, but they encouraged employees to have viewing parties so while people were distributed all over the world, they could still get together in person in smaller groups to build camaraderie.