Guru Conference 2024
To drive awareness, early registrations, and social buzz for their October 2024 marketing conference, Guru Media Hub partnered with Snapbar to create a fully customized AI experience. By aligning with their Back-to-the-80’s theme and integrating a clever social media campaign, the activation delivered a unique, engaging experience that brought their brand to life.
To promote the retro theme, Guru Conference collaborated with Snapbar to design a Snapshot AI photo experience that invited attendees to transform into vibrant 80s personas. Participants could choose between two distinct styles:
- 80’s Grunge Rocker: Channeling the rebellious, edgy spirit of the era.
- Iconic Boombox Pose: A playful tribute to the quintessential 80’s music culture.
Each AI-generated portrait was layered with Guru Conference’s branding and messaging, creating trading card-style outputs that were both nostalgic and shareable. This unique blend of personalization and visual appeal elevated the activation to a standout marketing moment.
The AI photo experience was seamlessly integrated into Guru Conference’s event marketing campaign, combining effortless accessibility with strategic engagement tactics.
Attendees accessed the Snapshot AI tool through a dedicated microsite, where they could upload their photos and receive their retro-themed portraits. To maximize social buzz, Guru launched a LinkedIn contest, incentivizing participants to share their portraits using the event hashtag for a chance to win exclusive conference swag.
This dual approach of an irresistible AI experience and a viral social media campaign generated significant attention. The campaign’s clever use of nostalgic elements, coupled with modern AI technology, created a sense of urgency and excitement among potential attendees.
The Guru Conference AI activation proved to be a resounding success, achieving impressive results across multiple metrics:
participants engaged with the AI photo booth.
organic impressions were recorded on LinkedIn.
unique AI portraits were generated.
registrations were secured within the first 8 hours of launch.
This activation was not just a fun and engaging experience but a strategic marketing triumph. It demonstrated how cutting-edge technology, combined with creative theming and thoughtful campaign design, could drive significant registrations and social media impact.
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