AI Pet Portraits at NAVC VMX 2025

VCA Animal Hospitals, in partnership with 3D Exhibits, created a highly engaging, dual-purpose activation at NAVC VMX 2025 - one of the largest veterinary industry conferences. By leveraging Snapbar’s AI Style Experience, they provided custom AI-generated pet portraits while simultaneously capturing valuable lead data for marketing and recruitment initiatives.

Client

3D Exhibits

Event Category

Conference + Expo

Event Type

In-person

Website

navc.com/vmx-event

social media posts promoting the VCA ai photo booth for pets

Engaging Pet Lovers & Future Veterinary Professionals

With thousands of veterinary professionals, pet owners, and industry experts in attendance, VCA needed an experience that was:

✅ Fun & Interactive – A unique way to celebrate attendees' pets with AI-generated portraits.

✅ Fast & Scalable – Capable of handling high demand with a smooth digital process.

✅ Data-Driven – Designed to capture leads for both marketing and recruitment.

✅ Brand-Enhancing – Reinforcing VCA’s role as a leader in pet care and pet love.

Pets Are Purrfect for AI Portraits

Attendees easily accessed it on their phones to upload pictures of their pets - and everyone has a million pictures of their pets. Then they answered fun personality-based questions, which influenced the AI-generated portrait style, creating personalized, highly sharable pet portraits.

How it Worked:

Upload photos of your pet
Answer a couple personality questions
AI generates a customized pet portrait
Participants are emailed their AI pet portrait in minutes

how the AI photo booth for pets worked on mobile devices

These Pets Ain’t Playin’

Heart Melting Engagement & Results

Due to its overwhelming success, VCA extended the pet portrait experience beyond the initial event, partly because on top of a fun and heartwarming experience, VCA also cleverly integrated a question about careers, allowing them to reach a pool of 20k+ potential candidates.

📸 12,000+

AI pet portraits generated