VCA Animal Hospitals, in partnership with 3D Exhibits, created a highly engaging, dual-purpose activation at NAVC VMX 2025 - one of the largest veterinary industry conferences. By leveraging Snapbar’s AI Style Experience, they provided custom AI-generated pet portraits while simultaneously capturing valuable lead data for marketing and recruitment initiatives.
With thousands of veterinary professionals, pet owners, and industry experts in attendance, VCA needed an experience that was:
✅ Fun & Interactive – A unique way to celebrate attendees' pets with AI-generated portraits.
✅ Fast & Scalable – Capable of handling high demand with a smooth digital process.
✅ Data-Driven – Designed to capture leads for both marketing and recruitment.
✅ Brand-Enhancing – Reinforcing VCA’s role as a leader in pet care and pet love.
Attendees easily accessed it on their phones to upload pictures of their pets - and everyone has a million pictures of their pets. Then they answered fun personality-based questions, which influenced the AI-generated portrait style, creating personalized, highly sharable pet portraits.
Due to its overwhelming success, VCA extended the pet portrait experience beyond the initial event, partly because on top of a fun and heartwarming experience, VCA also cleverly integrated a question about careers, allowing them to reach a pool of 20k+ potential candidates.
📸 12,000+
AI pet portraits generated
👥 25,000+
event participants engaged across two main events
📅 4,000+
participants in 1 day during the peak
📩 Seamless
lead capture for marketing & recruitment
